Veteran publicists Kara MacLean and Kevin McLean, former co-heads of the Los Angeles office of Canada’s Touchwood PR, have officially partnered to launch boutique PR firm K2 Publicity, Variety has learned exclusively.
The duo announced K2 on Monday at the American Film Market. Their first official project under K2 will be the U.S. theatrical campaign for Votiv Film’s “As You Are,” which stars “Stranger Things” actor Charlie Heaton and Amandla Stenberg, and won a special jury prize at this year’s Sundance Film Festival.
Through their previous ventures together, the duo’s clients have included companies such as sales agents Protagonist Pictures, Mister Smith Entertainment, Alma Cinema, APA Agency, and VMI Worldwide, as well as domestic distributors Magnolia Pictures, FilmRise, Synergetic Distribution, Outsider Pictures, and Quiver Digital
K2 will provide a hybrid of traditional and digital PR services and strategic consulting to clients in both the domestic and international markets. Services will focus on campaigns for domestic and international film festivals, corporate publicity for production and sales companies, domestic theatrical and digital releases, international rollouts, as well as other arts and entertainment clients.
“The film industry has changed drastically in the past few years and the PR landscape has been slow to follow,” the duo said. “We are excited to offer filmmakers a new approach to launching their films at festivals, theatrically, and beyond with more innovative and cost-effective options than the traditional larger agencies.”
The duo also regularly partners with international publicist Martin Marquet on festival campaigns and will continue to do so with K2 beginning with the upcoming 2017 Sundance Film Festival.